Japan's Matcha Boom: 38 Tea Dealers Sound the Alarm
Japan's 抹茶 (matcha, powdered green tea) sector is booming like never before, but not everyone’s celebrating. On 5 May 2026, the IMA (Ippan Shadan Hojin Matcha Association) and 38 major Japanese tea dealers released a joi…
BY jpnerd Editorial
MAY 8, 2026 Read story →
